e-Commerce in France - 2012 EditionAssessment of players and their strategies, consumer behavior
What are e-commerce key indicators in France? How those key figures are evolving? What are the main perspectives for the coming years? Mobile, tablets... What are the first experiments and the coming projects? Social shopping initiatives: how did the experiments turn out? What are the most effective audience monetization levers? What are the main online consumer behavior outcomes?
The french version of this study here : « Le commerce électronique en France : Bilan et stratégies des acteurs, comportements des consommateurs »
- Juin 2012 | 180 pages
1 590 € HT
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